|
|
For example, the cost per delivery can vary depending on the age group, geographic location, and even interests of the people you target with your ad. Twitter The market price for video ads on Twitter is often expressed in CPM (cost per 1,000 impressions). However, Twitter's advertising platform uses an auction format that allows advertisers to set their own prices, so prices are constantly changing. Generally, the CPM for Twitter video ads is said to be around 600 to 1,000 yen. However, this amount can vary significantly depending on ad format, targeting, competition, etc. For example, if an advertiser is in a certain industry with less competition, CPMs may be lower. Also, if the ad perfectly matches the user's target, it can be expected to be more effective, so the CPM tends to be higher.
In order to effectively utilize Twitter video ads, it is important to imp Laos Phone Number Data rove targeting accuracy and provide creatives that capture the attention of users. It is also necessary to regularly monitor ad delivery status and find the optimal amount and targeting. TikTok It is a video sharing app that is becoming increasingly popular, especially among young people, and many companies are advertising it. The market price of video ads on TikTok varies greatly depending on factors such as ad type, distribution region, ad placement period, and ad display position. Below, we will introduce an example of the market price of video ads on TikTok. TikTok ad types include: ・In-feed advertisement ・Brand top advertisement ・Top view advertisement ・Brand effect research advertisement And so on.
In-feed ads are ads that are displayed while users are scrolling through their feeds, and their average price in Japan is approximately 800 yen to 1,000 yen in CPM (advertisement cost per 1,000 people). Brand top advertisements are advertisements that are displayed on the homepage, and their average price in Japan is approximately 50 to 100 yen in CPD (cost per advertisement playback). Top view ads are the first ads that appear when users open TikTok, and their average price in Japan is around 400 to 500 yen in CPD. Brand effectiveness research advertising is an advertisement that measures the degree of awareness and interest of users after viewing the advertisement, and its average price in Japan is approximately 1,500 yen to 2,000 yen in CPM.
|
|
