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In the worst case scenario, search engines may stop crawling before reaching the page that should be indexed. One or two redirects is not a big problem. But redirect chains are something every SEO professional should be concerned about. 3. Use HTML wherever possible As far as Google is concerned, the search engine's ability to crawl JavaScript has improved. However, there is still room for improvement in crawling and indexing Flash and XML. On the other hand, other search engines have not yet reached that level. Therefore, I personally believe that you should use HTML whenever possible. In this way, you will be able to prevent any negative effects from crawlers. 4.Do not consume crawl budget due to HTTP errors Pages that return 404 and 410 will eat up your crawl budget. Even if it doesn't significantly impact crawl budget, it will hurt the user experience. Therefore, fixing 4XX and 5XX errors always yields good results. Again, I would recommend using an SEO auditing tool. SE Ranking and Screaming Frog are great tools. 5. Pay attention to URL parameters Keep in mind that separate pages count as separate pages and generate worthless crawls. Informing Google of the existence of URL parameters is good for both Google and your website.
This prevents consumption of crawl budget and eliminates concerns about duplicate content. Use Google Search Console to let Google know about your situation. 6. Update the sitemap Improving your XML sitemap also yields positive results for both Google and your website. By submitting a sitemap, you can Belgium Phone Number Data make internal linking better and easier for bots to understand. Make sure to include only canonical URLs in your sitemap. Also, make sure it is consistent with the latest version of robots.txt. 7. Set hreflang tag To analyze localized versions of pages, crawlers look at hreflang tags. Whenever possible, you should tell Google the localized version of your page. *Reference: Notify Google about localized versions of pages (Search Console Help) First, in the header of the page, <link rel="alternate" hreflang="lang_code" href="url_of_page" /> Let's write it down.
“lang_code” describes the supported languages. *Reference: https://support.google.com/webma ... l=ja#language-codes Use the element on all target pages. This allows you to communicate the existence of a localized version of the page. summary If you're wondering whether optimizing your crawl budget is important, the answer is clearly yes. Crawl budget optimization is an important item that every SEO professional should always be aware of. We hope this article helps you optimize your crawl budget and improve your SEO performance. Good luck! This article is a translation of " 7 Tips to Optimize Crawl Budget for SEO " published in Search Engine Journal . This article provides an easy-to-understand explanation of the concept of crawl budget and summarizes the points you should definitely pay attention to.
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