|
|
Marketing strategy? Digital marketing is a field that is constantly being challenged, but always keeps the same objective in mind: generating leads and increasing the company's market share. Translated from the French “growth marketing”, Growth marketing is no exception and deploys a set of techniques aimed at improving engagement and conversion metrics. it is nevertheless based on a common base: the AAARRR matrix. Find out everything there is to know about this new marketing strategy in this article! How to define growth marketing? Growth marketing consists of optimizing everything that a company considers to be key indicators (engagement/conversion) of its funnel (purchase funnel).
To do this, he focuses on the needs of the customer – and not those of Phone Number Data the company – and borrows the AAARRR method from growth hacking. Let’s decipher this acronym together. A AARRR – Awareness How is the brand viewed by the target audience? This is about all the efforts that your company will make to raise awareness and educate prospects to encourage them to be interested in your brand or your solution.
This may involve content written to be referenced and paid campaigns on social networks (in the context of B2B relationships, we will favor Linkedin). A A ARRR – Acquisition How to attract new users? This stage focuses on lead generation and ways to acquire new users . All channels for attracting customers are good to take: content marketing with SEO optimization and backlinks, chatboat, trial offer, emailing campaign... Don't be afraid to test to find out what works best and identify the channels most relevant acquisitions for your sector.
|
|
