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Components of a proper product landing page design. Ideally, it should contain: A header expressing the product’s USP and purpose Attractive visuals, including moving elements that don't harm user experience web accessible videos or GIFs Clear, concise page copy that speaks to your target audience Product testimonials Existing client logos where available Demos and "how it works.
Section for SaaS products, especially Engagement buttons buy here, sign up, request a demo, follow us A link to full product specifications FAQ section or a chat feature to ask questions Links to expanded information and blogs An easily navigated phone number list menu with as few tabs as possible If your page can manage all the above or even the majority you’ll be head and shoulders above the competition.
At least it can seem that way, judging by the hordes of self-appointed digital marketing experts you’ll find online. However, many of these marketing experts are only good at marketing one thing themselves. If you pursed marketing as a major, and still feel like you need more information, a marketing course could get you where you want to go. However, a lot of the “methods that made me millions” programs are made to benefit its creator.
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