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Publicity, on the other hand, is the consolidation of the brand in the minds of the recipients by placing logos, names or products in various communication channels and thus causing publicity. Other promotion instruments As part of the promotion, the brand may also use, among others: fairs and exhibitions - a form of direct contact between consumers and sellers; an instrument of promotion enabling building or improving the image and commercial sales at the same time, sponsoring - placing sponsors' trademarks or a message informing about the sponsorship.
In the space; these are activities that combine promotion and advertising with image building and creating relationships with the environment, lobbying – action of an influential group of people for the benefit of a region, social group or institution; in other words, supporting or photo editor advertising specific ideas, initiatives, activities, merchandising - consistent logistics and marketing activities that are to bring a certain profit; in the general sense, merchandising is about the appropriate presentation of goods in sales spaces. What promotion instruments to choose.
An entrepreneur who wants to constantly generate profits and enjoy popularity must carefully observe market trends and consumer behavior, analyze data and conduct reliable market research. These are the basic activities that help in building and conducting effective marketing, based on a meticulously prepared promotion strategy. We recommend Brand image research - how to conduct it? Functions and promotion tools, as long as we know how to use them, are a powerful force. The choice of appropriate promotion instruments depends.
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