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And it also offers brands different formats to highlight their key products and events. is THE social network for millennials. They are predicted to feature the fastest growing segment of car buyers; of the US automobile market in . This explains why the big brands have already invested there. Who is interested in the brand? Establishing an internal process allowing you to stay attentive to your fans and your target audience is a strategic asset for any brand. She must know whether her community is predominantly female or predominantly male.
Which social account are they most interested in between Facebook, Instagram and Twitter? Let's take wedding photo editing service examples the members of the online communities of Alfa Romeo , Ferrari , Kia are predominantly men. The profession most practiced by Alfa Romeo fans is a lawyer. For Kia, its subscribers are mainly marketers. As for Tesla, its online community is dominated by entrepreneurs. Collecting and analyzing this kind of data allows brands to design more targeted marketing campaigns that speak the audience’s language. There are several social listening technologies, or even visual listening, that can facilitate the implementation of an effective social marketing strategy.
By offering quality content, the automobile brand boosts interactions on its social accounts and optimizes its brand image. The social media strategy of luxury brands Blog Digital, Social In the digital age, brands have the choice between “digitalizing” their models or disappearing. For the luxury sector, the adaptation was long overdue since at first glance everything opposed these two worlds. Who says luxury says elitism, exclusivity and timelessness, while digital is the emblem of immediacy and mass distribution. Hence the reluctance of the “happy few” brands before taking the digital turn.
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