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To clearly define the heart of your story, of your storytelling, you must work on the following points Determine the objectives of your storytelling If you are an avid reader of the blog, follow me on podcast or on YouTube, you know the importance I attach to objectives. What do you expect? Answering this question with gain customers or develop my turnover is not enough. These answers are not objectives, they are purposes. What do you want to achieve by following the storytelling steps? Or rather, what do you want to encourage your target to do? Understand the target of your storytelling
You must know and understand your target. What is she looking for? What are his Albania WhatsApp Number needs and desires? The better you understand her, the more you will be able to interest her. In this first stage of storytelling, I strongly encourage you to work on your Marketing personas . Define the emotions to convey with your storytelling As we saw previously, the purchasing decision is first made through felt emotions and is then justified rationally to reassure oneself. What do you want to make your target feel with your storytelling? Sympathy? Laughter?
Reflection, accountability? Fear? Anticipate the consequences of your storytelling What will be the consequences of these emotions? How will your audience react after feeling the way you made them feel? Is it in line with your objectives? By answering these questions, you will be able to define the heart of your story, the message you want to convey with your storytelling. Storytelling step present your protagonists A story is above all a casting. Well At least character. This character must correspond to the expectations and profiles of your target.
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