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Copyscape duplicate content If you can’t access these tools for any reason but are concerned that duplicate content may be influencing your site, try selecting a snippet of text and searching for it to see if any direct duplications are returned in the results. What to do about content duplications? This really depends on the type of duplication. Some of the techniques I’ll talk about now aren’t really for the beginner. You may need an SEO agency to hold your hand through this part of the process. The Problem: Generic product descriptions provided by a supplier The fix: This one is easy to tackle, but can be resource heavy. The advice is about as simple as it gets; make your content unique, useful, and interesting for your audience.
Usually a manufacturer’s description will tell you what the product is, whereas you need to think Benin WhatsApp Number about why your customer needs it and why they need to buy it from you. There’s nothing stopping you from using the specification of a product and then adding your own wording around it. Add in your tone of voice and personality. Think about your specific audience and their personas. Think about why they would want to buy your product and then tell them your unique selling proposition. What problem or need does it satisfy that they will relate to? The Problem: Same page in multiple places on your site The fix: In this instance, you should include a canonical on the duplicated pages, which refer to the original as the preferred version of the page.
In my ecommerce example where a red jacket appears in both “sale” and “jackets” categories one of them should include a canonical link in the code of the page to acknowledge the duplication. An example would be as follows: On the jacket contained in the “Sale” page: canonical tags for duplicate content issues The Problem: Service pages on your website which are too similar to each other The fix: There are a couple of options here. t, however if the pages are largely around the same subject with only slight differences,
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