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Start with a simple definition: validation is the verification carried out by the advertiser of the correctness of the generated shares, i.e. verification of collected leads or completed sales transactions. Validation is an essential element in efficiency campaigns in which the advertiser - as the name suggests - is billed only for a predetermined effect, i.e. for actions that meet the established criteria. How is validation carried out? The advertiser is responsible for validation.
The aim of the affiliate network is to efficiently introduce it into the system so that publishers can receive the due remuneration. Validation usually takes place on a monthly basis: shares generated in a given month are validated in the first weeks of the next month (e.g. shares made in December will be validated in photo retouching the first weeks of January). It is in the interest of the affiliate network to agree with the advertiser on the shortest possible waiting time for the validation report; for many publishers this is one of the main factors determining the choice of one affiliate network over another. Example: In the "X" campaign, the advertiser wants to collect contact details of people interested in a cash loan.
Settlement in the campaign: payment for each action in which you manage to call the person who left your contact details in the form and confirm your interest in the product. In practice, it looks like this: the user fills out a form in which he provides data: name, last name, Phone number. After completing the above information by the potentially interested party, the publisher is charged a commission for generating the shares. However, charging a commission does not mean receiving funds. The information provided is verified by the advertiser through a telephone conversation with the filler. After such verification of contacts, the advertiser sends a validation report to the affiliate network - it contains information about which leads are correct, have confirmed interest in the offer and have been accepted.
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