It's important to be patient and "isolate" the changes we make

The first organic position on Google has an average CTR of 39.8%! CTR Improvement (2) How can we improve CTR? Some recommendations If we can determine the factors that influence our CTR score, we can take a number of direct measures to improve results. in order to draw conclusions. In other words, let's implement the changes one at a time, and at reasonable intervals to be able to notice any differences. Here are some steps you can take: 1. Optimize your ad/page title Consider the environment in which the content will be displayed and the recommended character limit. If you have a title that is too long.



it will be truncated at the time of display and your message will not reach  Special Data users properly. Try to apply copywriting techniques when building headlines. Play it. Write several variations (we sometimes reach 5, 7, 10 variations for a title before choosing the final one). If you work in a team, do an internal poll to choose the final version. 2. Change the description Try to make it as unique as possible, to stand out in the sea of ​​words in the online environment. Personalize your message, but don't forget to be specific, so users know what they can expect if they click your link. Ask questions, but avoid overused, clichéd ones. “Are you looking for [keyword]? ” can often work, but it can also irritate some users.






Since they searched, obviously yes, they search). Include a call to action. 3. Test different calls to action A good CTA can make all the difference. Maybe the title is brilliant and the description is 100% appropriate. But the user does not know clearly what to do next. Test different calls to action depending on what you want to achieve, but also with your audience in mind. Maybe "Join Now" or "Buy" carries too much weight for a certain segment of your audience. Try a Learn More. Or vice versa! 4. Segment your audience and do personalized targeting Certain elements (CTA, design) will work for certain segments of your audience, while other segments may need something diametrically.