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The period in which the hotel will have its highest occupancy. However, this season does not cover even a third of the year and the other months the value of the rooms will be lower than their average value, in order to try to attract another type of public: those who seek to rest breathing the sea breeze in a place with fewer people and less heat. But Revenue Management is not just about that , since you must also discover how to reach each of these two very different audiences and what is the ideal means to reach each of them. In this way, the hotel in our example will be able to have clients at all times of the year and thus organize the best way to avoid
losses and be able to cover all its financial responsibilities. In which sectors do Fax Lists you act most strategically and how? Revenue Management can be applied in sectors with the following characteristics: Limited product or servicenumber of sales. For example, in the case of the hotel, it has a limited number of rooms available each day. Market segmentation As we saw in the previous example, there are
different clients and each of them has different needs to cover. In that case, some want to enjoy the summer on a beautiful beach and the others want to take advantage of a few days of tranquility away from the hustle and bustle of the city. Low variable costs and high fixed costs If your business's variable costs are low compared to fixed costs, you cannot go without selling. It is for this reason that the greater this difference, the better you can take advantage of this technique. Perishable product or service It means that the service or product that is offered after a certain period will no longer exist. In the case of hotel rooms, they are a product for a certain day.
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