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Someone who already knows your pains, demands, weaknesses and the routines with which you are familiar than to negotiate with someone who, although he shows some compatibility with our product, is a commercial unknown. With ICP, you and your company will be able to approach potential customers whose needs will be met by your product , thus creating a valuable relationship . It is as if the offer was designed for that customer profile, which makes it much easier to focus on the approach. Since the time of each member of the sales force is limited and it is not possible to serve all customers at the same time, it makes a lot of sense to
establish criteria and talk to the leads who are most likely to convert. Sales cycle reduction The Malaysia Mobile Number List Ideal Customer Profile allows the sales team to be more precise about the potential customers that need to be approached within the base that was created. All language and arguments are directed at those most compatible with the offering. By comparing each lead with the ICP, the company can evaluate whether the characteristics and situation presented are
similar to the ideal profile designed , which would increase the probability of conversion. who the decision maker is, the time to find out who is responsible and negotiate with them is much shorter . Increased conversion rate If you know who you want to talk to, what you want to tell them, and can also demonstrate the value your solution adds, the chances of conversion will then increase enormously. And furthermore, if the sales cycle is shortened, the sales team will also be able to improve its approach performance by dedicating
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