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About Data Privacy Many marketers are struggling tokeep pace with this rate of change, particularly those in SMEs who may not haveaccess to the same resources as teams in large multinational firms. It is worthreminding ourselves that data compliance is an ongoing journey. The initialpriority is to get the basics right. With that in mind, a number of aspects arecrucial as part of any effective data privacy culture within a company.
Training is vital Training must be regular and ongoing, both for new andexisting staff. It is particularly important given the levels of churn we arewitnessing in many marketing roles at present, alongside the pace ofdevelopment in the area of compliance Find Your Mobile Number List generally. Some experts estimate thatofall data breaches are the result of human error. Training is essential tooffset this risk. Know the legal bases and core principles of the GDPR Many ofthe breaches we have seen over the past five years could have been reduced orremoved if companies had considered the following questions; Firstly, is therea clear legal basis upon which to process this personal data? Secondly, is theprocessing in accordance with the principles of the GDPR? Set the tone from thetop All businesses take their lead from those in senior management.
The boardand executive team must be seen to openly support and advocate, through wordsand actions, for a strong data privacy culture throughout the organization. Putin place detailed records and processes . Article of the Regulation requires accurate recordkeeping as part of an effective privacy culture. Companies also accruesignificant productivity and efficiency benefits from having clear processes inplace, in advance, for aspects such as subject access requests and data breachreporting. Understand the higher compliance requirements for children’s andspecial category data Marketers need to be mindful of the additional compliancerequirements when it comes to the data of minors, and also a range of specialcategory data identified under GDPR. Conclusion Data protection has evolvedrapidly in recent years.
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