marketing officer Manolo Arroyo said: “We see manyapplications of AI — including content creation and rapid iteration,hyper-personalizing content and messaging for consumers and customers, anddriving two-way conversations with consumers.” HubSpot’s internal AI marketingteam’s use case transparency As a trusted authority in digital marketing,HubSpot usually sits in the front edge of the curve when it comes to new trendsor innovations—
The brand uses AIacross many key facets of its core digital marketing Japan WhatsApp Number List strategy, including: Usinggenerative AI to discover relevant content topics at speed and scale Workingwith AI technology (including ChatGPT) to create compelling article or blogpost outlines Accelerating the content marketing brainstorming process withtargeted ideas and subject matter Experimenting with video content and creatingmeta descriptions, rich snippets, and email summaries in collaboration with itsin-house human marketing specialists 
Nestle’s AI-powered content personalization platformNestle Nestle As a modern brand, focusing on content creation at scale isimportant. But, if what you’re producing fails to offer personal value, it willdrain your budgets while offering little return on investment (ROI). To enhanceits content marketing efforts and create personalized communications for itsaudience, global food and beverage giant Nestle used natural languageprocessing (NLP) technology to produce targeted content for various segments ofits audience. In addition to this content-centric innovation, Nestle also usesAI-driven data processing platforms to get well and truly under the skin of itscustomers (resulting in new innovations including virtual assistants andchatbots)—consistently
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