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In fact, there are three types of companies: The ones that make things happen; ; And those who wonder what is happening. The marketing plan should make things happen! With a well-crafted marketing plan, the company's goal becomes to make things happen rather than wonder what happens! It can be said that the marketing plan is a business plan for the company that focuses mainly on sales and marketing,
But this simple definition does not Email Data reflect the importance and complexity that characterize the marketing plan, as any marketing plan must answer the following questions: Where is the company located now? Where do you want to reach? What is the way to get there? The marketing plan is a written document - usually no more than 10 pages - that defines the strategy, the marketing environment, the expected customers, and the expected competition, in addition to the goals set for sales and profit for the coming year.
It also details and clarifies the actions and procedures necessary to achieve the set marketing goals. The two most important factors in the successful preparation of a marketing plan are flexibility that allows for change, and the ability to deal with other departments of the project (finance, production, research and development,..
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