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UI design ( User Interface Design ) is the "visual rib" of UX design and essentially includes the way in which the web product presents itself, primarily the interface from a visual point of view.UI design studies the interaction between man and device and aims to make navigation more inviting, in accordance with the style and communication of the brand.The UI includes the elements that act as an interface between humans and the content (such as the call to action button and the windows for data entry) and inspires their creation in a coherent and reasonably predictable perspective from the point of view of the user.
This attention to the user's expectations and Special Data cognitive "comfort" is by no means a given. How many times have you found yourself disoriented, not knowing how to complete an action on a website or an app?UI design pushes us to make the best choices in terms of language and style and to make them consistent with the brand's identity. This discipline guides us, for example, to adopt pleasant and effective fonts and colors for users, to place elements in the most easily identifiable positions and to make information retrieval quick and intuitive.
On the web, there are numerous free UI Design tools , which allow designers and developers to choose from a wide range of visual elements (fonts, icons, etc.).The modeling of the visual elements allows you to influence the possibilities of conversion , guiding the user to find what matters to him in a very intuitive way: think how fundamental it can be in the case of a landing page aimed, for example, at the acquisition of leads. Buttons must be both readily responsive to user interactions and generate a real impulse to use them spontaneously. These choices can also be guided by storytelling perspectives to direct communication in accordance with what has been established in terms of corporate values and style.
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