|
|
As you can see, my priority is creating good content and building a relationship with my audience. When they go on my websites, they have a pain point that they need addressed, so I want to make sure that they get the solution from me and even share it with their friends and colleagues. By doing content marketing, I also set myself as an industry leader—a professional who is knowledgeable in their field. If you’re a potential customer, you would not want to hire someone who has no proof that they know what they’re doing. What is SEO? SEO, or Search Engine Optimization, is the practice of optimizing a website for maximum visibility on search engines to increase organic traffic.
By maximum visibility, what I mean is that we work hard to put your website on the first page of the SERPs (search engine results page). For example, with SEO Hacker we make sure to rank #1 on the SERPs for the keyword “SEO Philippines.” As I mentioned in CY Lists my previous blog post, if my company can’t even rank for our own keywords, why would you hire us? I make sure that I practice what I preach, which is holistic, white hat SEO that gets me and my clients’ websites on the first page for maximum visibility. SEO Philippines SERPs Why the first page? Because nobody ever really looks at the second page of the SERPs.
Although I mentioned that we optimize for search engines, that does not mean we leave people behind. One mistake that some make is to focus exclusively on search engines. You have to remember that it is people who submit their queries, not Google. So a crucial aspect of SEO is empathizing with customers to optimize for their search intent, ease of use, and so on. In a nutshell, content marketing focuses on content creation, while SEO focuses on optimization of that content to ensure that it reaches its audience by ranking on the SERPs. What if I focus on content marketing vs SEO or vice-versa? Let’s say you wrote this helpful piece on the difference between social media monitoring and listening.
|
|
