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Even newbie e-commerce entrepreneurs know how demanding Amazon can be of its sellers. Cosmetics, for example. It seems like a good niche, but the platform has prepared so many restrictions, rules and regulations for sellers that it’s “a nightmare”.
In this article, we will try to figure out whether it is worth entering the health and beauty category and what standards your product should meet.
Is it profitable to sell cosmetics on Amazon?
Yes, it can be profitable! In fact, the beauty category is one of the most on page seo service popular categories on the platform. According to a recent survey by Statista, more than 70% of consumers choose the platform as their primary source for purchasing beauty products.
And since Amazon is the world's largest online store, entrepreneurs have huge opportunities to reach millions of potential customers.
However, not everyone can "earn" the right to sell cosmetics on Amazon. You will get access to this niche only after approval from the administration and a thorough check of all documentation. Read more about this in the article "Closed categories on Amazon are not a problem."
Advice! Keep a close eye on sales policy updates. For example, from 2023 in Australia, approval required for trade in the Beauty niche is no longer required . But for now, this only applies to Australia.
Basic Requirements for Selling Beauty Products on Amazon
Cosmetics are products that come into direct contact with the skin, making their use strictly regulated. However, regulations may vary depending on where you sell. In addition to basic safety requirements, there are various regional and federal laws.
For example, New York and California ban deodorants that contain air pollutants.
You can find the rest of the prohibitions on the website of the Food and Drug Administration (FDA) - this is the subdivision for quality control of medicines and products in the USA (analogous to our sanitary and epidemiological station).
As for Amazon's standards, the platform requires sellers to:
store cosmetics only in the original packaging (batch numbers, matrix codes or serial numbers must be clearly visible on it);
sell only new products (selling used goods, testers and marketing samples marked “not for sale” is prohibited);
provide invoices from the manufacturer (issued no more than 180 days ago);
provide documentary evidence of product quality at the request of the administration;
be prepared to prove the legitimacy of the sale (for example, provide a distribution agreement if you sell well-known cosmetic brands);
Write only reliable, proven information in the listing ( You cannot tell a customer that this cream treats acne unless it is confirmed by scientific research ).
Conclusion. Selling cosmetics on Amazon is a very profitable and promising idea. On the other hand, it is important to understand that by choosing this niche, you will be under constant supervision from the site and regulatory authorities of the countries of sale. That is, your product must meet dozens of requirements (generally accepted and local).
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