The fluidity is contrary to the idea of a traditional funnel which has only two openings one at the top and one at the bottom but ignores possible leakage to other places Buyers dont follow a linear path When digital marketing began to develop virgin consumers were more likely to click through sign up for newsletters and go through sales funnels because they had never done it before They lacked the experience and understanding of the models that technology companies service providers and others used to gain insights into their businesses or products they liked But experience is known it is a great teacher and the public is not stupid it learns.
We all do it Sales funnels have become more transparent and therefore suspicious What worked once doesnt work as well with a more informed public Consumers are now more informed connected and empowered than ever People can enter and Indonesia Phone Number exit the funnel at any stage and at any time Leads are no longer acquired through a series of predictable linear steps from awareness to discovery to sale Additionally they often skip stages stay in one stage indefinitely or move back and forth between them.
Lets think for example of the items for sale on an ecommerce site them to your cart going straight from awareness to purchase consideration in seconds The same goes for items discovered with Facebook or Instagram The purchasing journey is now an adventure of your choice Its omnichannel Someone in the awareness stage may be just a click or two away from the purchasing stage Of course there is no universal marketing funnel for all products and services and in fact most journeys dont look like a funnel at all.
